La Africana was a superior rum brand imported to Spain during the late 19th century. Back then, the sugar crisis in the Antillean Islands forced a lot of merchants to switch from industrial rum (made with molasses) to agricultural rum (produced using fermented sugarcane juice). Vicente Bernabeu was a Spanish liquorist based in Játiva (Province of Valencia). His company, the Destileria Valenciana, opened its doors in 1922. It wasn't the only one around, as dozens of other liquor and spirits distilleries were popping up in this freshly industrialized region.
Bernabeu was one of the few authorized resellers who could commercialize the rum La Africana on the Spanish territory. The liquor itself was probably bottled somewhere else, as per the mention on the bottles which says: "Specially Bottled for the firm Vicente Bernabeu, Játiva". As for the labels, they were designed by a printing company called Artes Gráficas J. Gamón, located in Valencia as well.