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Chartreuse 1973-1985

Reference: CJ_189
€1,700.00
Bottle in good general condition. Screw cap in correct condition with an impact on the top. Under cap level ,28 cm. Tax stamp glued and in correct condition. Label in average condition, tears ans impacts. Slightly...
Reference: CJ_524D
€1,700.00
Screw cap in good condition. Under cap level 2,9 cm. Tax stamp glued, in average condition, torn. Label in bad condition, many impacts and torn. Smooth and clean glass. Dark shade. Deposit on the bottom. 
Reference: CJ_183
€1,700.00
Bottle in good general condition. Screw cap in average condition with an impact on the top. Under cap level 6 cm. Tax stamp glued and dirty. Label in bad condition, many impacts and a little bit torn on the bottom....
Reference: CJ_177
€1,700.00
Bottle in good general condition. Screw cap in bad condition, a little bit deformed on the top. Under cap level 4 cm. No tax stamp. Label in average condition, impacts and tears in the middle. Smooth and clean glass....
Reference: CJ_639
€1,700.00
Liqueur made by the Carthusian Monks since 1605. The unique natural liqueur in the world, with a completely natural color. This specific bottle was made in their distillery of Tarragona, in Catalonia, which was open...
Reference: CJ_524A
€1,750.00
Screw cap in average condition, dirty. Under cap level 3 cm. Tax stamp glued, dry and unglued on one side. Label in bad condition, impacts and torn on the bottom. RSI number written on the label. Smooth and clean...
Reference: CJ_180
€1,750.00
Bottle in good general condition. Screw cap in average condition. Under cap level 4 cm. Tax stamp glued on the top and unglued on both sides. Slightly torn and in bad condition. Label in good condition, small impacts...
Reference: CJ_523B
€1,750.00
Bottle in good condition. Screw cap in good condition. Under cap level 2,5 cm. Tax stamps in good condition, glued on the cap. Label in average condition, torn. Smooth and clean glass. Bright shade. Seal on the bottle. 
Reference: CJ_523A
€1,780.00
Bottle in good condition. Screw cap in good condition. Under cap level 3 cm. Tax stamps in perfect condition, glued on the cap. Label in good condition, some impacts in the middle. Smooth and clean glass. Dark shade....
Reference: CJ_178
€1,790.00
Bottle in good general condition. Screw cap in good condition. Under cap level 4,5 cm. No tax stamp, but traces of glue on the sides. Label in good condition, slightly torn on the bottom. Smooth and clean glass. Seal...

Pleasure Wine: Chartreuses of 1973-1985

 

The Chartreuse of 1973-1985 (Tarragona)

 

While the Voiron Chartreuse was experiencing a true golden age in France, during the 1970's and 1980's (after Chartreuse Diffusion had chosen to diversify its line of products and released a slew of successful ad campaigns), things were not looking so well back in Spain. Chartreuse SAE (the new name of the previous Unión Agricola), in spite of Chartreuse Diffusion's reluctance, decided to manufacture new products in 1973: dry herbal tea. Additional buildings were constructed in order to house the equipment needed to prepare the lyophilisate powder. The Spanish monks were convinced the product would sell, but it ultimately did not. Technical difficulties as well as a lack of customers meant this new tea was a failure.

That same year, the oil crisis hit the Carthusians of Tarragona hard. The Glorious Thirties were over, the distillery couldn't output as much as it once did, sales were drying up... To fight against fate, and try to resurrect the Chartreuse brand, the SAE company released a brand new cuvée on the Spanish market in 1976: the Anisette Chartreuse. A first try that was soon followed by a second version of the liqueur two years later, in 1978, this time with 26% ABV instead of 22% ABV.

To help with the production and distribution of their Chartreuses, the monks partnered with the Spanish branch of the Marie Brizard company. Unfortunately, the latter saw the Anisette Chartreuse as a competitor to its own brand of anisette liqueur and did everything it could to dissuade the Carthusians from selling it. And it worked: in 1980, the Anisette Chartreuse disappeared entirely and everybody forgot about it.

During the 1970's, Chartreuse SAE also tried to replicate the success of the French VEP in Spain. The monks released cuvées produced during the early 1950's and stored for twenty years in their cellars. These bottles were then sold to Spanish customers as "VEP mas de 20 años" and a special ribbon was added to the bottles' necks. Once again, this new product was far from successful and the Tarragona distillery was slowly marching towards its doom, which would happen a few years later.

 

Looking to buy some Chartreuse online? Pleasure Wine is here for you! Since 2011, we are the rare and ancient Chartreuse specialists in France, with dozens of historic periods in store and almost 300 of the finest bottles available for sale.

 

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