Filter by

Chartreuse 1956-1964

Reference: CJ_751
Cork cap with pewter capsule without pastille on it. Under cap level 5,5 cm. No tax stamp. Label in average condition, spotted, scratched and torn. Glass in correct condition, smooth and dirty. Seal on the bottle....
Reference: CJ_647
Bottle in medium condition. 7.6cm cork with wax in very bad condition, sticky. Label in bad condition, blackened, dirty, moisture stains. Against the same label . Dirty glass, light deposit at the bottom.
Reference: CJ_665
Bottle in medium condition. Cork cap with tin cap in medium condition. Level under cap 5.8 cm. No tax stamp. Label in correct condition. Against stained label. Smooth and clean glass. Normal shade. Collector
Reference: CV_501
Bottle in good general condition. Cork cap; pewter capsule in bad condition. No tax stamp. Label in average condition, whitened. Smooth and clean glass, a little bit porous on the top. Normal shade. 

Pleasure Wine: Chartreuses of 1956-1964


The Chartreuse of 1956-1964 (Voiron)


After many successful ad campaigns (which started in 1955 at the initiative of Jean Blaise, then director of the Compagnie Française de la Grande Chartreuse), sales of Green Chartreuse were finally taking off. Before that, the brand was in a pickle: the Yellow Chartreuse was way ahead of its sibling in terms of sales, as the French market preferred the former. 1955 was also the year the Compagnie Française de la Grande Chartreuse bought the Aigues-Vives distillery, located in the Gard department. That's where the eaux-de-vie that served as the basis for Chartreuse liqueur had been made since 1940.

In 1961, the monk in charge of supervising the entire Chartreuse production line (a man called Dom Jacques-Marie Galliot), sent a letter to the French Health Minister. He wanted the government to distinguish the Élixir Végétal from the regular Chartreuse liqueurs. The official agreed but on one condition: to be sold as medicine, the monks had to reveal the recipe of said elixir. To protect their secret, the Carthusian Fathers refused. As a result, their little bottle of elixir, with its wooden packaging, remained banned from pharmacies.

During the 1960's, exports to the United States were booming, as the Americans were quite fond of Green and Yellow Chartreuse. This led the monks to upgrade their storage cellar in 1966, expanding the existing building. On the other hand, the situation in France was starting to look bleak for the Chartreuse brand, despite the huge popularity of the liqueurs. Indeed, alcohol taxes were steadily rising, forcing the Compagnie Française to change its marketing strategies and diversify its production.


Looking to buy some Chartreuse online? Pleasure Wine is here for you! Since 2011, we are the rare and ancient Chartreuse specialists in France, with dozens of historic periods in store and almost 300 of the finest bottles available for sale.


Read more



Create a free account to save loved items.

Sign in

Create a free account to use wishlists.

Sign in