Filter by

Chartreuse 1951-1956

Reference: CV_622
Bottle in average condition. Cork cap, wax partially broken and dirty on the top. Under cap level 6,9 cm. Front label in bad condition, torn. Back label in bad condition, spotted and torn. Dirty and rough glass. Seal...
Reference: CV_700
Bottle in good general condition. Cork cap with damaged wax. Seal visible on the cap. Under cap level  cm. Front label in correct condition, blackened, intact. Back label in correct condition, a little torn on the...
Reference: CV_724
Bottle in good condition. Cork cap with wax in correct condition, but seeping a little bit. Level under the cap 6 cm. Front label in good condition, slightly spotted. Back label in correct condition. Smooth and clean...
Reference: CJ_742
Bottle in good general condition. Cork cap with broken wax, in bad condition. Under cap level 7,8 cm. Both front and back labels are in correct condition. Back label slightly torn on the upper left side. Rough glass....

Pleasure Wine: 1951-1956 Chartreuses


The Chartreuse of 1951-1956 (Voiron)


After the horrible landslide that destroyed a good chunk of the Fourvoirie building in 1935, the Carthusian monks had to leave their distillery. They decided to relocate to Voiron in 1936, in what used to be a simple warehouse. The year 1951 (ten years after their official comeback in the French liqueur market) was a milestone for the Fathers: it was the very first time the "Chartreuse" brand could be seen on the bottle labels. Before that year, it was only found on the glass itself. Strangely enough, Cusenier was actually a precursor when it came to advertising the Chartreuse name. The labels he put on his bottles of "Liquidatreuses" back in 1904-1929 often included a smaller paper strip, just under the first label, with the words "Une Chartreuse" written on it.

In 1952, the monks bought back the Brun-Perrod facility and used it to extend their Voiron production site. Thanks to this acquisition, their cellar became the second longest liqueur cellar in the world (164 meters long in total), right behind the Fourvoirie cellar (180 meters). The 1950's were also the time when the sales of yellow and green Chartreuse were finally balanced. Many promotional campaigns helped advertise the green liqueur, which only made up for 30% of all sales before. You could also redeem coupons in newspapers and win mignonettes (3 cl bottles) of green Chartreuse.


Looking to buy some Chartreuse online? Pleasure Wine is here for you! Since 2011, we are the rare and ancient Chartreuse specialists in France, with dozens of historic periods in store and almost 300 of the finest bottles available for sale.


Read more



Create a free account to save loved items.

Sign in

Create a free account to use wishlists.

Sign in